Who We Are

Randyl Appel


AHA’s CEO, Randyl Appel, was International Director of Training for W Hotels Worldwide opening several of its prime properties in the first six years of W’s existence. He was credited with playing a key role in making “W” one of the leading life style hotel brands in North America, helping to design its core training service program and service standards. 

Randyl has trained companies as diverse as SLS Beverly Hills, Brightline Rail in Southern Florida, The Iron Horse Hotel, Glen Ivy Hot Springs Spas and Resorts, The Sagamore Hotel in Miami, Hotel Za Za in Dallas, The Betsy, in Miami, The Glenn Hotel in Atlanta and top hotels in New York such as The Hotel Mela, The Hotel QT and Hotel Gansevoort. His twenty-five year career as an actor, writer, director and choreographer allows him to understand the rhythm and dynamics of different properties and unique service cultures. His ability to compel authentic dialogue in his facilitation work allows for some of the most unique training in the hospitality industry.

Karen Wald

Executive Director, Role-Play Specialist

Roumel Reaux


David Josefsberg

Facilitator, Training Specialist

Celia Schaefer

Celia Schaefer

Facilitator, Training Specialist